Vuse Vapor introduces Ciro, a new product to their line of vaping systems with 'flavor refined' platform.
This integrated launch campaign included various print/broadcast advertising, direct marketing, in-store and event promotions as well as digital media. The challenge was to develop unique artwork for each of the 5 Vuse flavor worlds while ensuring they work cohesively as part of one campaign.
Art Direction Assistance
R.J. Reynolds Tobacco Company
Executive Creative Directors