Launch Campaign

Vuse Vapor introduces Ciro, a new product to their line of vaping systems with 'flavor refined' platform.

This integrated launch campaign included various print/broadcast advertising, direct marketing, in-store and event promotions as well as digital media. The challenge was to develop unique artwork for each of the 5 Vuse flavor worlds while ensuring they work cohesively as part of one campaign.



Role
Creative Designer
Art Direction Assistance
Agency
Pigeon Brands
Client
R.J. Reynolds Tobacco Company
Executive Creative Directors
Jonathan Smith
Allen Kwong
Animation Studio
Tantrum

Using Format