Branding & Identity
The challenge was to brand and create a comprehensive identity system for Tandura Centre for Arts & Culture, a speculative space which features art, music, film and dance.
Brand strategy and creative direction were devised through a competitive swot analysis of three existing art centres. The final result was the production of a brand guideline book featuring Research & Development, Visual Identity System, Corporate Materials and Marketing Media sections.
Logo explorations
Institution
OCAD University
Stream
Intermediate Graphic Design
Disciplines
Branding
Visual Communication
Marketing and Advertising
Book Design