Brand redesign

Complete brand redesign of existing Toronto NGO 'Sextrade 101' which helps trapped workers exit the trade. 

This redesign project aimed at giving the brand a stronger aligning of mission, values and strategies in order to better amplify the brand's overall look and feel. The challenge was to take their existing website and use the available information in order to improve overall brand experience. The final result was a brand guideline with unique activation examples.

OCAD University
Graphic Design
Strategic Branding
Visual Identity Systems
Marketing and Advertising

Using Format