👋 Hello, my name's Maricar
I'm a designer and OCAD U alum, currently cutting my teeth in consulting while mastering my craft for human centred experiences
My design path started within the studios and classrooms of OCAD University as well as the internship opportunities where I supported marketing and communications functions.
As a para-graduate, I landed an agency gig within the heart of downtown, working alongside creative directors and mentors. Seeking change, I delved into freelancing, designing local brands, before finding my way into one of the Big Fours, Deloitte, applying my design expertise within the AI practice, where I am continuously challenging and redefining the adaptability and value of my craft.
Beyond the 9–5
I am most passionate about life-long learning. During school semesters, I am invited by a dear OCAD U Prof to help critique student thesis work and/or speak as a guest on my design practice. At Deloitte, I've helped with enterprise learning initiatives as a facilitator on best practices for information design.
When I have extra time, one of my other passion-driven hustles is helping local entrepreneurs build their brands from an abstract aspiration to concrete brand experiences.
To learn more about my journey and skillset, check out my CV.
Problem solving skills
critical thinking, research, design process, strategic branding, design thinking
art direction, visual identity and systems, marketing & advertising, information design, UX/UI design
graphic design, typography, colour theory and practice, photography, editorial, print, web, story telling
Adobe CC (Illustrator, InDesign, Photoshop, XD), Figma, Miro, HTML/CSS fundamentals
✌️ Stay creative, stay sane
Unprecedented times call for creative measures, if you'd like to collaborate on an idea, shoot me a message!